7 Corporate Gifting Opportunities for Pharmaceutical Companies

It’s no wonder that there are abundant opportunities for corporate gifting for pharma companies. The very nature of the industry tends to lend itself to seemingly endless milestones and achievements that could potentially be commemorated. 

The global pandemic only heightened our awareness of these unique characteristics of the pharmaceutical industry. These industry hallmarks contribute to a culture that must continually nurture and recognize extraordinary achievement.

More specifically, those factors include the industry’s extensive and time-sensitive product pipelines and portfolios. They also include disproportionate investments in research and reliance on public-private collaborations.

And perhaps most of all, they include another constant: regulatory hurdles and thresholds.

Corporate Gifting for Pharma Companies

This post provides more specific examples of the types of gifting opportunities that regularly prompt clients in the pharmaceutical and biopharmaceutical industries to reach out to us and help them recognize and reward innovation and achievement.

1. FDA Approvals

FDA approvals mark the culmination of a rigorous process, and, accordingly, are among the most common reasons for recognition gifts and awards among pharma companies. 

There are a number of ways firms have chosen to celebrate these milestones. Some firms prefer to distribute more classic, traditional crystal designs. 

Gifts incorporating vials, on the other hand, also have considerable appeal.

These gifts tend to have tremendous cachet among recipients and stakeholders because they are such a departure from the standard, generic fare so often seen in corporate gifting. They incorporate something truly unique: an actual vial of the actual drug.

The Lucite piece below, for example, marks FDA approval of a treatment for chemotherapy-induced bone marrow suppression.

Embedding drug vials can be a tricky process. But done correctly, they can have tremendous cachet and perceived value among recipients.

Drug vial embedments in Lucite is a technique for which we’ve developed particular expertise over 40+ years.

The process may be relatively straightforward, but it can actually involve a number of unanticipated challenges. One particular challenge, for instance, involves something as seemingly basic as the proper rendering and positioning of the drug label on the vial prior to embedment.

2. Preclinical and Clinical Trials

Here again, there are several stages at which teams can be acknowledged. The crystal piece below, for instance, recognizes team members at the first-patient-dosed (FIH) stage of trials of LunAIRo.

Custom Lucite celebrating the first patient dosed in trials of LunAIRo. The drug was developed for the treatment of obstructive sleep apnea.

3. Research Collaborations

Research collaborations occur commonly between pharmaceutical firms, between private and public entities, and in conjunction with various academic institutions. Joint research projects of this sort provide an opportunity to recognize members of each participating team.

Among the many research partnerships, we have helped to commemorate have been a pharmaceutical-biotech collaboration focused on cancer metabolism, and another aimed at advances in stem cell research.

4. Joint Ventures

As with research collaborations, joint ventures can vary widely both in terms of subject matter and the parties involved. One joint venture we helped commemorate, for instance, involved teams from a pharmaceutical company and a technology company. The teams had united to develop a mobile app for use by patients with schizophrenia. 

5. Product Introductions

Gifts and recognition pieces can be used to commemorate a number of separate milestones, such as the submission of a New Drug Application (NDA) or the actual commercialization of the drug or product.

The crystal piece below celebrates the NDA of a migraine treatment.

A custom crystal New Drug Application (NDA) commemorative.

6. Licensing, Royalty, & Commercialization Agreements

Licensing, commercialization, and royalty agreements are obviously more squarely on the business side of the pharmaceutical industry. But just as obviously, they’re crucial to industry players. 

Licensing and commercialization agreements can be critical to all pharmaceutical companies. But they can be especially indispensable to smaller biotech and biopharmaceutical firms attempting to bring more novel and financially speculative treatments to market.

Among the many agreements we’ve have provided gifts for recently was one involving global rights for gout treatment and another for a blood cancer drug.

Because of the cross-border nature of many of these agreements, these gifts, significantly, had to have appeal to recipients in different countries, representing different cultures and aesthetics.

The gallery below highlights some of the many gifts and commemoratives we’ve designed to celebrate these agreements.

7. Financings and Capital Raises

These opportunities tend to arise among the industry’s smaller players, as in its biotech and biopharmaceutical segments.

One example is the gift shown here to mark Series B funding for Texas-based OncoNano. The funds were applied to clinical trials of the company’s imaging agent in detecting cancerous tissue. (As you can see, the imaging effect became the centerpiece of the highly customized gift designed to mark the occasion).

A Series B commemorative that illustrates the imaging technology being funded.

Corporate Gifting for Pharma Companies and The Corporate Presence

The Corporate Presence has been providing custom recognition awards and gifts to a number of industries, including pharmaceuticals, for over 40 years.

One of the advantages of beginning your search with us is that we not only offer you extensive experience and expertise in the industry. 

We also, importantly, can provide you the benefit of a huge archive of pharma-related custom awards and gifts via our website. Seeing the kinds of designs your peer companies and organizations have already done might provide inspiration for your project. Reach out to us and get your gift or award project started.

David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.