Because they have become so closely associated with more celebrated, higher-profile deals (the $23 billion dollar Berkshire Hathaway-Heinz deal, for instance, was shrouded in a host of names, including “Hawk”, “Penguin”, “Goose”, and “Owl”), code names tend to recede in the case of smaller deals, or those with smaller deal toy budgets. Code names do not have to be conjured up on a grand scale. In the pieces below, relatively modest and inexpensive tweaks have been made to incorporate the project name. And in the case of the Exterran-MidCon deal below, Project Mercury has been introduced by the simple addition of a watermark to the deal terms—at no increased cost.
As always, we’re ready to provide, or help execute deal toy designs—regardless of where they spring from.