Category: Tips & Tricks

7 Corporate Gifting Opportunities for Pharmaceutical Companies

April 26, 2024 by David Parry

It’s no wonder that there are abundant opportunities for corporate gifting for pharma companies. The very nature of the industry tends to lend itself to seemingly endless milestones and achievements that could potentially be commemorated.  The...

Do Lawyers Get Deal Toys?

April 3, 2024 by David Parry

Yes, lawyers do, in fact, get deal toys. That's been the case since the practice of giving out deal toys first took root among investment bankers and dealmakers back in the 1970's. But that's probably not the most relevant or illuminating...

7 Memorable Code Name-Themed Finance Tombstones

April 2, 2024 by David Parry

Code names unleash all sorts of creative possibilities for finance tombstones. A code name explains, for instance, how a tropical drink invented and popularized in Cuba could provide the inspiration for a tombstone commemorating a private equity...

How to Make Tombstone Awards More Memorable

March 25, 2024 by David Parry

Tombstone awards tend to have their own built-in cachet and perceived value. Even the most conventional tombstones have tremendous significance for recipients---for the simple reason that they embody all the time and effort devoted to closing a...

Exploring the Possibilities of Custom Lucite Award Designs

March 21, 2024 by David Parry

"Custom Lucite" is a term that's been subject to a good deal of misuse and confusion. Some vendors offer "custom" Lucites, especially "custom Lucite awards", with promises of off-the-shelf availability and next-day shipment. But if these vendors are...

The Crucial Employee Awards Opportunity You’re Probably Missing

March 20, 2024 by David Parry

It’s understandable that employee awards and recognition programs might have taken on added significance during the past several years. After all, employee engagement is a very real and immediate workplace challenge. A recent Harvard Business...

7 Often-Overlooked Standard Deal Toy Shapes

March 14, 2024 by David Parry

You probably don't spend a lot of time monitoring trends in deal toy design, specifically classic deal toy shapes. Certainly, no one's suggesting that you should be. You're much more likely to be attuned to even subtle changes in the world of...

How Transaction Tombstones Differ from Deal Toys

March 5, 2024 by David Parry

"Transaction tombstones" is one of a medley of terms that are roughly similar in meaning. They include "financial tombstones", "deal gifts", "deal tombstones", "cubes", and "corporate tombstones". There is a common denominator among these terms....

Deal Tombstones: 5 Ways to Magnify Their Marketing Impact

February 9, 2024 by David Parry

If may be new to deal tombstones or, as they're also more commonly known, "deal toys". To the extent you do know them, they might seem like a waste of time, money, and effort. The word "toy", after all, usually tends to denote something that,...