Author: David Parry

  • Financial Tombstones: 7 Things You Should Know

    Financial Tombstones: 7 Things You Should Know

    What exactly are “financial tombstones”?

    You can find some good definitions of financial tombstones online, though some are slightly inaccurate, or just incomplete.

    For instance, you may have come across this: “Financial tombstones (also known as ‘deal toys’) are customized gifts that commemorate the closing of a major business deal in financing, investment banking, or real estate.”

    All of which provides a pretty good start.

    One shortcoming of this definition involves the idea that they only commemorate “major” transactions.

    Yes, you can find a number of financial tombstones for landmark transactions; but you’ll also find a sizeable number as well that commemorate significantly smaller ones.

    The key factor here—and this point is central to understanding financial tombstones—is not the size of the deal but its importance to the participants.

    Marble-Themed Financial Tombstone

    Another Problem with “Financial Tombstone” Definitions

    The other tweak that needs to be made to this definition involves deal tombstones being limited to “financing, investment banking, or real estate”.

    That admittedly covers a good deal of ground, but it also omits a couple of things. It’s increasingly common to see tombstones recognizing a broader range of transactions and events, including joint ventures and strategic alliances, successful fund closings by private equity firms, and even favorable legal judgments.

    There are some other things about deal tombstones that are worth noting. A few of them are explained below:

    #1: “Financial Tombstone” is a complete misnomer

    It’s hard to understand how something intended to be celebratory—to recognize and commemorate success and achievement—gets hung with a somber, downer term like “tombstone”. The reason is historical.

    The name springs from the simple, unadorned newspaper announcements of completed deals, so-called “tombstone” ads, that were required under the Securities Act of 1933. However mismatched, the name stuck, even to the point that some bankers refer to financial commemoratives simply as “stones”.

    #2: Financial Tombstones aren’t as silly and frivolous as they might appear

    As a product description “tombstones” has its drawbacks; but the more popularly used name for the same product has even more baggage.

    “Deal toy” provides an antic, playful counterpoint to the austere “financial tombstone”. It also tends to reinforce the whole notion that whether they’re purveyed as toys or tombstones, they’re still the same thing: silly, meaningless, self-indulgent trinkets.

    You’d have to believe that investment banks and financial institutions wouldn’t continue ordering tombstones, as they have now for over 50 years unless they had some sort of function.

    Actually, they have three.

    First, tombstones most obviously reward participants involved in the deal.

    They can also serve as a visual resume for a banker’s (or firm’s) deal experience and history. They can have a powerful effect on clients and potential clients when put on display in an office, conference room, or reception area.

    Finally, as gifts, tombstones provide a tangible reminder to the financial firm’s clients of the deal itself, and, especially, the hard work and expertise of the firm that represented them.

    Experience shows: clients do tend to hold on to tombstones—which leads directly to the next point.

    Berkshire Hathaway-Heinz Financial Tombstone
    Tombstones have no value? One very telling indicator of their value to—and for—recipients is that we are regularly asked to replace lost tombstones years, even decades, after the deal they commemorated.

     

    #3: A Financial Tombstone has no intrinsic value

    This is actually very true.

    You might be able to get a modest price for a landmark IPO deal toy or M&A tombstone, but for most you’re not going to get much.

    Which isn’t to say they’re worthless.

    On the contrary, they have tremendous value and resonance among recipients, precisely because they embody all the time, effort, and expertise that went into the transaction they commemorate.

    We’re reminded of this constantly. We’ve been asked to replace lost or broken deal toys 5, 10, or as many as 30 or 40 years after the original transaction.

    The fact that a banker (or his or her client) has held onto the deal toy that long is telling to begin with; the fact that they’re determined to replace it suggests a whole different level of attachment.

    Financial Tombstone Blackrock Acquisition
    Tombstones serve as a powerful visual resume on several levels. They can simultaneously promote the track record and expertise of a firm, a specific office or group within that firm, as well as an individual banker.

     

    #4: They can actually help your career

    As mentioned above, tombstones can provide ongoing advertising for your group of firm.

    But they can also be effective in promoting you, and your brand.

    At many times during the past two years, the entire concept of a settled “office” might’ve seemed passe.

    With many of us now returning to a physical work environment to some degree, another key selling point of tombstones again becomes relevant

    Tombstones can serve for both colleagues and clients as your unspoken resume, a visual record of your professional body of work.

    And they’re portable: they can go with you as you move within your firm or industry.

    #5: Tombstones aren’t “dead”

    Tombstones/deal toys have been pronounced dead any number of times during the past few decades.

    At one point, revealingly, many of the online proclamations of their demise led to broken links—signaling that the particular publication/site/blog sounding the death knell was itself no longer among the living.

    Make no mistake: the deal toy landscape has changed a lot over the years.

    The swashbuckling days when managing directors issued spare-no-expense edicts, and analysts waved off the need to see cost estimates, are long gone. As with many things, a more value-driven approach is now the norm.

    #6: No, they’re not all made in…China/Canada/Idaho/Schenectady

    Tombstones aren’t all made in the same place.

    They are made in the U.S., but they’re also manufactured in several other countries, principally Canada and China.

    Vendors tend to sort out according to the materials involved.

    The Canadians, for instance, by virtue of their longstanding expertise in fashioning beer taps, tend to have the highest skill level when it comes to Lucite. China, on the other hand, is usually the preferred source for crystal, especially the kind of customized crystal designs, as opposed to generic, off-the-shelf offerings, that are increasingly requested to commemorate deals.

    The gallery below shows deal toys involving a range of materials and components. These include crystal, Lucite, resin, pewter, and wood. These designs also represent a range of manufacturers in locations in both North America and Asia.

    #7: Financial Tombstones don’t have to be either cheap and tacky or extravagant and gauche.

    Fortunately, this isn’t an either/or situation.

    You can have a memorable, well-designed tombstone that will resonate with your colleagues and clients, without making you look wasteful or irresponsible.

    At The Corporate Presence, we’ve been designing those kinds of tombstones for over 40 years. Reach out to us and get the creative process started on your own tombstones.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • Employee Awards: How to Maximize Their Impact and Perceived Value

    Employee Awards: How to Maximize Their Impact and Perceived Value

     

    It’s understandable that employee awards and recognition programs might have taken on added significance during the past several years.

    After all, employee engagement is a very real and immediate workplace challenge. A recent Harvard Business Review article reported that only 13% of American employees could be described as “engaged”.

    And that article was written in 2018.

    In other words, that finding was made before the onset of COVID-19.

    That also puts it before the whole litany of pandemic-borne trends that have since become so familiar to organizations globally. These include dispersed staffs, hybrid work arrangements, quiet quitting, the Great Resignation etc.

    But two other things stand out about that HBR article.

    The first involves the impact of that simple statistic. The article notes that disengaged employees cost American companies alone a staggering amount: $450 billion to $550 billion annually.

    The other finding that might have real implications for your employee recognition program is the root cause cited for this critical lack of employee engagement.

    And it’s not a lack of interest or attention.

    The Overlooked Element in Most Employee Awards: Branding

    And it’s certainly not for lack of effort—or commitment of resources.

    The article notes that organizations annually spend an astounding $100 billion on employee engagement.

    “The reason why most engagement efforts fall short”, the article continues, “is that they’re designed to cultivate employees’ commitment in generic, general ways”.

    Custom crystal employee award with the shape and color of a brass sawblade
    A great example of employee awards aligning with an organization’s brand. Georgia-based Swift Straw prides itself on its innovative, disruptive approach to a once-sleepy industry. This distinctive award departs from the usual default, off-the-shelf “recognition awards”.

    If you’re looking for a ready example of this kind of uninspired, cookie-cutter approach to employee engagement, you can often find it in an organization’s approach to employee recognition.

    The failure is actually on two levels.

    Not only do most organizations fail to inspire with their recognition programs.  They also fail to do so in a way that advances—and reinforces—the organizational brand.

    Employee Awards
    An employee award celebrating FDA approval of Cosela—and incorporating an actual vial of the cancer drug. The effect gives the award heightened perceived value among recipients while advancing the company’s product and brand.

    The Two Flaws of Most Employee Awards

    Recognition programs (both internal ones for employees and external ones aimed at, for instance, donors) tend to miss the mark in two important ways.

    First, the awards and recognition pieces distributed have no identity.

    Honda national technician contest award modeled after the company's wing logo
    A custom Lucite trophy created for Honda’s inaugural 2025 National Technician Contest. It leverages the company’s “wing” logo, designed by founder Soichiro Honda almost 80 years ago.

    They’re interchangeable and generic—in the truest sense. They’ve merely been plucked off a shelf in some factory storeroom and personalized only to the extent of engraving (or adding an engraved plate) with the recipient’s name.

    Hours or even minutes later, another piece of the same design will be taken from that very same shelf and will be used for yet another menu-driven recognition program for some other, entirely different organization.

    And that’s exactly what makes these “awards” such an easy choice. Yes, they could be used for your organization; but they could also be used for virtually every other organization on the face of the earth.

    The Other Failing of Most Employee Recognition

    Another common shortcoming of recognition programs is that they are too formulaic and inflexible.

    They tend only to recognize a predetermined set of thresholds and milestones, such as years of service.

    Make no mistake, recognizing and rewarding longevity and organizational loyalty is crucial, and we design years-of-service awards all the time.

    But the failing here is that some organizations only take the opportunity to recognize employees at these preset times and occasions.

    The missed opportunity results in the very aspects of organizational culture and identity that should be celebrated getting overlooked.

    Innovation, for instance, might be a crucial part of your organizational identity. That said, do you regularly recognize and reward efforts and achievements linked to that defining aspect of your identity? Do you, for example, meaningfully recognize instances of innovation, such as product development milestones, FDA approvals, patent awards etc.?

    Identity and brand consist of more than a logo or slogan; they should also encapsulate the traits and characteristics that define—and differentiate—-your organization.

    This is precisely what the HBR article calls for: what it terms “employee brand engagement”. “The goal”, it notes, “is to make sure employees know what the brand stands for and are committed to reinforcing it with their actions”.

    KFC Custom Employee Bucket Award
    A custom employee award that leverages an iconic brand symbol: the KFC “bucket”.

    Employee Awards that Actually Advance Your Brand

    So how can you incorporate this kind of branding into your employee awards and recognition pieces?

    What you don’t have to do is spend huge amounts of time and money on awards designed for your organizations—awards that might also prove to appear both extravagant and even garish.

    The types of custom award touches that can truly distinguish your brand can be relatively simple. They can play off the shape of your logo, or even more subtly, the colors of your logo (something not always easy to capture); or they may communicate something distinctive about your products or services, or your organizational mission.

    A great example of employee awards not only reflecting but actually advancing an organization’s brand and culture is Swift Straw. The fast-growing Georgia-based company has prided itself on being an innovator (and disruptor) of the previously sleepy and obscure pine straw industry. (For confirmation of this, just check out one of their commercials ).

    The saw-themed employee award shown above is consistent with that brand. It ties together one of the company’s primary pieces of equipment and the whole idea of honing and refining skills. It’s hard to imagine a company that has made innovation so central to its mission opting for awards that were generic and interchangeable.

    Aligning with Your Organization’s Brand

    You don’t have to do is conform to some vendor’s inflexible menu of tired, well-worn “awards”. By opting for default selections from off-the-shelf designs, you miss the opportunity to reinforce your brand. You also miss the opportunity to infuse your employee awards with additional perceived value and cachet.

    At The Corporate Presence, we’ve been designing and providing these kinds of awards for over 40 years. We can offer you designs tailored to your organization’s brand and identity. Reach out to us today.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

     

  • Lucite Vs. Acrylic: The Differences And Uses Of Both

    Lucite Vs. Acrylic: The Differences And Uses Of Both

    Acrylic: it’s one of those words that’s become part of everyday life. Having said that, most of us would probably struggle to define exactly what it is. We just know what it looks like.

    Lucite is a term that probably isn’t as familiar. What exactly is Lucite? And what’s the difference between Lucite and acrylic? Read on for our complete guide to Lucite vs. acrylic.

    Getting to Know Lucite vs. Acrylic

    Acrylic and Lucite are both transparent plastics developed as alternatives to glass. Like glass, you can use them in many different applications.

    Here’s the first hurdle in differentiating Lucite vs. acrylic: all Lucite is acrylic, but not all acrylic is Lucite.

    Acrylic is the broad term for a range of thermoplastics. Lucite is a type of acrylic, that is of particularly high quality. Acrylic is a generic term and is often marketed under the brand name Plexiglass.

    On the other hand, Lucite—and this explains why we make a point of capitalizing the word— is actually a brand name. The chemical giant DuPont developed Lucite in the 1920s. They trademarked the name Lucite. When you consider that its chemical name is polymethyl methacrylate, you can see why they chose to market it as Lucite.

    Lucite vs. Acrylic: What’s the Difference?

    While acrylic and Lucite are both transparent plastics, Lucite is the highest-quality acrylic. If you see that a deal toy or award manufacturer uses acrylic, that can have many meanings.

    Acrylic comes in a range of different grades. Some offer outstanding clarity, scratch resistance, and strength. Other, lower grades of acrylic will only look good at first.

    Over time, after maybe a year or so, you may notice that it starts to degrade. Rather than being crystal clear, your award or deal toy may take on a yellowish tinge. Not the look you were going for, and not the enduring impression you want to leave with a client.

    If you want a deal toy or award that will stand the test of time, Lucite is the way to go.

    Graph showing the properties of acrylic (Lucite)

    Qualities of Acrylic

    Acrylic has a number of characteristics that have made it a more practical alternative to other materials such as glass over the years. Those characteristics include:

    • Durability
      You probably see acrylic regularly used in security barriers and safety partitions, especially in settings such as airports, banks, and certain retail locations. The obvious concern here is safeguarding against bullets and other high impacts. When formed into sheets, acrylic can be extremely strong and stiff, while remaining clear. It’s also water-resistant, making it suitable for use in aquariums. Even submarine windows and airplane canopies can make use of acrylic.
    • Malleability and Versatility
      Given this strength and durability, acrylic is nevertheless remarkably flexible. Acrylic is thermoplastic, meaning that you can subject it to high temperatures and mold it into a wide range of shapes. On cooling, it can also be drilled, machined, and sawed.
    • Weight
      Despite its superior resilience and strength, acrylic weighs 50% less than glass. Its lower weight can translate into greater convenience and ease in using acrylic over glass in, for instance, the installation of skylights and windows.
    • Clarity
      While it is superior to glass in its strength and resiliency, acrylic is equal to glass in light transmittance. It is also more fade-resistant than other plastics, ensuring that it will maintain its effectiveness in applications such as automobile windows.

    Common Applications of Acrylic

    • Roof Panels
      Acrylic is a popular choice for structures like pergolas, where its weather- and UV-resistance come into play. Unlike some materials, acrylic roof panels won’t yellow from the sun, ensuring a clear, bright space below year after year. Their lighter weight compared to glass also makes installation much less cumbersome.
    • Windows in High-Impact Areas
      When safety matters—say, near golf courses, baseball diamonds, or anywhere projectiles might be a concern—acrylic windows offer robust protection without sacrificing visibility. They’re also a practical option for both residential and commercial settings, where their impact resistance is a distinct advantage.

    Whether you’re considering acrylic for its structural properties or its performance in everyday applications, its blend of durability, clarity, and versatility consistently outperforms many traditional materials.

    Special Qualities of Lucite

    As mentioned previously, acrylic is a broad, generic term. Lucite, on the other hand, is a particular brand of acrylic. Lucite, therefore, shares all of the characteristics of acrylic noted above. But Lucite is also generally regarded as having qualitative advantages over other acrylic materials with respect to these features.

    Lucite, for instance, has a higher refractive index than acrylic, giving it a clearer and brighter appearance. It’s also more resistant to UV light. This can be a significant point of differentiation since lower grades of acrylic can take on an unsightly yellow tinge from UV light exposure over time.

    Uses of Lucite and Acrylic

    Acrylic has a wide range of uses beyond deal toys and decorative items. Many people appreciate the aesthetic of acrylic furniture. Because of its transparency, acrylic can harmonize well with a minimalist, open plan and give an airy feel to an interior design. Interior furniture can include stools, chairs, dining tables, coffee tables, and shelves. It can also be used to provide a distinctive touch to more utilitarian items such as door handles and pulls.

    But here again, terminology can be confusing. What’s often marketed as acrylic furniture is often actually Lucite. Lucite tends to be the favored material for furniture over other acrylics since it’s not only stronger and more durable but also easier to clean.

    For outdoor furniture, which must likely sustain prolonged sun exposure, Lucite also carries the distinct advantage of higher UV resistance.

    Jewelry & Artistic Uses

    But Lucite wasn’t always just the material of choice for acrylic furniture. One of the original uses of Lucite was costume jewelry. Vintage pieces are now highly sought after and can be worth a lot of money. Jewelry makers appreciated its clarity, the fact that you can dye it easily, and it is easy to carve and polish.

    Lucite is also an excellent medium for artists. That’s because it is highly sculptable and possesses unique ethereal qualities. People appreciate the play of light through the sculptures. This adds different dimensions depending on the angle of view.

    A Lucite sculpture can make a stylish addition to any home. Artists exploit its ability to give dazzling transparency. They also appreciate its capacity to be dyed and made opaque, depending on the desired look.

    Lucite can also be used to make hard-wearing door furniture. This includes door handles and knobs. They give the luxurious appearance of glass and can be custom molded into a huge range of shapes and styles.

    Embedding Objects Inside Lucite and Acrylic

    One prized characteristic of both acrylic and Lucite is their capacity to contain and showcase items. It’s therefore possible to “embed” actual items within a Lucite or acrylic design.

    The piece shown above is a prime example. The Lucite honors the extraordinary efforts of emergency workers in restoring power in the wake of Hurricane Michael. Each piece incorporates a small section of the actual conductor wire workers used in repairing power lines.

    But pieces incorporating embedded objects of this sort can also highlight the crucial difference between Lucite and some acrylics that were noted above. In cheaper, low-grade acrylics, these objects can take on the same yellowish haze over time.

    The Lucite designs in the gallery below provide further examples of Lucite embedments. They demonstrate not only the capacity of Lucite to showcase embedded items, but also the diversity of materials that can be embedded.

    Comparing Costs: Lucite and Acrylic vs. Glass

    When it comes to price, both Lucite and acrylic typically offer a more budget-friendly alternative to traditional glass. No matter if they’re produced as cast or extruded sheets, these plastics generally cost less than glass while also boasting impressive durability. This winning combination is one of the key reasons designers and manufacturers often reach for Lucite or acrylic when seeking an economical yet sturdy substitute for glass.

    How Scratch-Resistant Are Lucite and Acrylic?

    Both Lucite and acrylic have a reputation for withstanding everyday bumps and scuffs better than you might expect. While neither is completely impervious to scratching, they are generally more resistant to surface marks than many other plastics—and they fare better than glass in most everyday applications.

    If your Lucite or acrylic piece does end up with a scratch, it’s not the end of the story. One upside of these materials is that a wide range of light scratches can often be polished away, restoring clarity. This gives Lucite (and high-quality acrylic) a practical edge for applications where maintaining a pristine appearance matters, such as awards, commemoratives, and deal toys.

    Where Does Resin Fit in?

    Resin is another commonplace term—and material– that also gets confused with both Lucite and acrylic.

    Resins are natural and synthetic materials that are flexible and durable. They can be cast into different-shaped molds. Once the resin hardens using a catalyst, it is taken from the mold in its final shape. At that stage, the molded design is typically painted and assembled with other elements, as in the satellite-themed deal toy above.

    Resin can be a great choice of materials for more complex designs. These designs typically are three-dimensional, and require a considerable amount of detail.

    The capacity to bring to life highly customized and detailed designs has an obvious appeal. The drawback of selecting resin for an award or deal toy is that the process (especially the mold preparation) can be both labor-intensive and time-consuming.

    Lucite vs. Acrylic: Which One’s the Winner?

    If you’re looking for deal toys or awards, in the battle of Lucite vs. acrylic there’s only one winner: Lucite. Regular acrylic can be a versatile material, but it can present real pitfalls for deal toys and awards

    For one thing, many acrylics used for deal toys and custom awards—acrylics that are of a lesser quality than Lucite— can yellow and discolor over time, even as quickly as within a year.

    You obviously don’t want a once-sparkling deal toy or award to turn dingy within months. What kind of impression does that convey to the recipient? Whether you’re providing custom awards or Lucite tombstones,  the goal is to provide clients, employees, and team members with an enduring symbol of achievement and appreciation.

    The Corporate Presence has over 40 years of experience. We create bespoke deal toys, tombstones, and awards for both financial institutions and corporate clients ranging from Fortune 500 companies to startups. We use a range of top-quality materials to fit your desired aesthetic.

    Click here to request a quote for deal toys or awards today!

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • Custom Lucite Embedments: The Questions You Should Really be Asking

    Custom Lucite Embedments: The Questions You Should Really be Asking

    Custom Lucite embedments, as you may already know, offer an ideal way to preserve, showcase, and honor prized items and objects.

    Unless you don’t know what you’re doing.

    Or you don’t know enough about Lucite embedments to ask the important questions. Because the embedment process also offers a great way to singe, tinge, melt, mangle, and fry those same beloved objects.

    Too often, the expertise offered up about the process is reduced to simple terms: yes or no.

    Yes, this can safely be embedded; no, that won’t work.

    Make no mistake: knowing what is and isn’t possible is a necessary starting point. And you should always have realistic expectations of whether something will hold up to the embedment process.

    Lucite embedments: Drug Vial Celebrating FDA Approval
    Placing something inside Lucite (acrylic) is always tricky. One of the biggest challenges here, for instance, isn’t the vial—but the label.

    But embedding items in Lucite (acrylic) is actually a little more complicated than you might think.

    First off, some things you’re likely to hear will seem completely counter-intuitive.

    For instance, Lucite embedment involves extremely high heat (similar to baking something in a kiln).  But if that’s true, why you can usually successfully embed a cookie but not a rock? And why do even related objects produce different results?

    How is it, for instance, that peanuts typically embed? Almonds, on the other hand, typically do not.

    But an answer to the question “Will this embed in Lucite?” is usually only part of the concern most people have, or should have, heading into the process. So what is it about custom Lucite embedments that most people are missing?

    Lucite Embedment of Coca-Cola Bottle
    Embedding any product in Lucite—especially one as iconic as this bottle—should truly showcase it. Otherwise, what’s the point?

    Is Lucite Embedding Possible? There’s More to Consider

    When it comes to Lucite embedments, there’s a whole qualitative aspect that tends to get overlooked.

    Yes, you want an answer to the question “Will this embed?”.

    But the expertise necessary to answer that question only goes so far.

    Because what you’re probably really asking is, “Will the embedment truly capture the effect I’m hoping for?”

    Here’s an example. Suppose you’re in the pharmaceutical industry and want to recognize a team for their contribution to the development of a new drug. The exact occasion might be the first successful in-human trial or FDA approval.

    It would be great to hear that, yes, you can embed the vial in Lucite.

    But is that really all that’s involved?

    What if, as is often the case, you also want to make sure that the label on the drug vial is included in the embedment? After all, for you, this might be a crucial part of replicating the authentic look of the vial.

    So what if, during a test embedment, the print on the vial fades or disappears? Or it slips off the vial?

    Those are challenges that can be dealt with but, again, you have to be able to anticipate these kinds of problems.

    And, again, you also need to know what you’re doing.

    Disaster Recovery Memento PowerSouth Lucite Embedments
    A great example of how embedding the real thing can transform the perceived value of a commemorative. What’s inside isn’t just some random piece of metal.

    Why Perceived Value Matters in Custom Lucite Embedments

    Here’s an example of how using a genuine article can heighten perceived value.

    The piece above celebrates the extraordinary disaster recovery efforts of teams from PowerSouth in the aftermath of Hurricane Michael in 2018. Embedded within the piece is a section of the actual conductor strand used to restore power.

    Another example involves embedments in the energy industry.

    You might want to embed an oil drop, say to commemorate the “first” oil extracted from a site, or shipped from a port.

    Lucite oil barrel, with hinge opening to show embedded oil vial, celebrating "first oil at a Nigerian well.
    Custom Lucite with embedded oil vial—a vial containing not generic liquid but the client’s actual oil.

     

    Yes, it’s possible to embed an oil drop. You can see oil drops inside Lucite all over the place online.

    But what if you want to embed “your” oil? Do you really have to use the same generic “oil” that’s been used for every other project (and will for all future projects)?

    After all, this does commemorate something to do with a specific oil. Wouldn’t using some interchangeable inky substance (which often isn’t even oil) undercut the impact of the commemorative?

    Lucite Award with Embedded Medical Implant
    Here again, the use of the genuine object can transform the perceived value of the commemorative. Here it’s a design honoring contributions to the development of a new surgical implant—with a design incorporating the actual implant itself.

    The goal of any recognition gift or award is pretty straightforward: perceived value.

    You want the recipient or honoree to attach value to whatever it is that’s being given—to recognize that his or her contribution or achievement has truly been appreciated.

    And yes, you can use your own oil. But you have to be aware of that the option exists, and that the vendor you choose has the capabilities to do exactly that.

    It Successfully Embedded! (But It Looks Lousy)

    There are other some considerations that can also be figured in this “Will it embed?” question.

    These involve aesthetic issues.

    For instance, the chosen shape of the Lucite could either complement or undermine the embedment. And distortion could cause your drug vial, for instance, to end up looking more like a natural gas canister.

    Also, you may have an object that successfully embeds in Lucite.

    The only problem is that, when embedded, it looks terrible.

    Just as an example, a banking customer of ours once wanted to embed an aircraft component manufactured by its client.

    The client stressed that the part could withstand temperature extremes. It should therefore have absolutely no issues withstanding the extremely high temperatures involved in the Lucite embedment process.

    Which proved to be true.

    And the part did fully stand up to the heat. The only issue was that, once subjected to that high heat, it looked bad. This was, after all, an internal part not intended to be seen regularly.

    So if your goal is to showcase one of your (or your client’s) cherished products, is showing something in this kind of tarnished condition really the best way to do that?

    And if it isn’t, what do you do instead? What’s the Plan B?

    Deal Toy with Embedded Drug Vial
    A beautifully framed commemorative celebrating FDA approval of the drug Cosela.

     

    How Long Does It Take to Produce a Custom Lucite?

    A common question we hear: how soon can you actually have your finished custom Lucite deal toy in hand?

    Generally, you’re looking at a production timeline of about 10 to 15 business days after you approve the final design. Of course, this can vary a bit depending on the specifics—more intricate designs, unusually shaped embedments, or particularly large orders may take a few days longer.

    Need something sooner? In many cases, there are ways to fast-track certain projects. It never hurts to ask—sometimes our team can pull off a small miracle, especially if your event date is looming.

    The important thing is: communication counts. When you reach out, let us know your timeline and we’ll be up-front about what’s possible.

    What Sizes and Shapes Can You Create with Acrylic Embedments?

    The possibilities here are nearly endless—and that’s not hype. Acrylic (Lucite) embedments can be fashioned into a wide variety of shapes, far beyond the confines of rectangles or circles. Want something classic and understated? We’ve done plenty of simple blocks, wedges, and domes for everything from product launches to corporate anniversaries.

    But if you have a vision that breaks the mold—think silhouettes echoing your logo, the shape of a key product, or something wild like a miniature oil rig or transmission tower—it’s absolutely doable. Custom contours are no issue; we’ve helped clients capture everything from geographic outlines to actual product cross-sections inside Lucite.

    Size-wise, it’s equally flexible. Pieces can be crafted to fit perfectly on a crowded desk, or scaled up for serious boardroom presence. Whether you’re looking for something subtle and handheld or a true statement piece for a presentation, dimensions are truly up to you.

    Just let us know the look you’re after—from petite tokens to showstopper centerpieces—and we’ll make sure your embedment measures up.

    Lucite Embedments in Construction Completion Ceremonies

    When it comes to marking the successful completion of a major construction project, Lucite embedments offer a compelling way to capture those milestone moments in a tangible, memorable form. Instead of simply handing out another plaque or certificate, many teams are choosing to enclose symbolic items—think: scaled-down architectural models, fragments of building materials (like a core of structural steel), or the final, stamped blueprints—right inside Lucite.

    These pieces aren’t just desk ornaments. They serve as lasting reminders of the collaboration and expertise that brought the project to life. Sometimes, they’re presented during ribbon-cutting ceremonies, with key project leads, architects, and even city officials receiving their own uniquely customized pieces. Other times, they’re handed out to the project team as a collective nod to months—or years—of hard work.

    It’s not just about nostalgia, either. Having something like a miniature version of the finished building or an original occupancy certificate artfully preserved in Lucite elevates the sense of achievement. It carries more weight than a digital file or flat printout ever could. And when someone glances at that embedded model on their shelf, the effect can be very powerful.

    How the Production and Approval Process Works

    First, you’ll receive detalled, digital proofs of several possible design. They’ll provide a preview of each variation. This isn’t just a formality. It’s your opportunity to scrutinize every detail: the placement of your embedded object, the text layout, and how everything works together visually. It’s a lot like reviewing architectural blueprints before breaking ground; you want to be sure every the design .

    Once you’ve given your thumbs-up and signed off on the proof, that’s when production begins. The entire process is far more artisanal than people expect. Each piece is carefully produced by hand—and by people who have been doing this for years. The item being embedded is set with precision to guarantee that it’s showcased at its best—with no accidental tilting.

    The Lucite is then cast around your object in a multi-step process, with attention to temperature, clarity, and finish. Anything less, and you risk cloudy resin or a misaligned item—neither of which are words you want attached to your commemorative. Because the Lucites bake in a kiln, there will, however, be slight variations in the final position of the object within the Lucite. So not all your pieces will look exactly the same. Again, this is result of the labor-intensive, handmake nature of these embedments.

    Lastly, once the piece is fully cured, it’s inspected one last time for clarity, flawless embedding, and overall appearance. Only then does your piece get packed up and shipped out, ready to be displayed on someone’s desk or shelf.

    Get Real Answers for Your Custom Lucite Embedments

    Experience and expertise can go a long way. They can ensure that you do, in fact, get a correct answer to the question “Can I embed X in Lucite?”

    At The Corporate Presence, we draw on more than forty years of experience in embedding objects in Lucite.

    But we can also point to two other, equally important things we additionally bring to any project: design insight and production knowledge.When it comes to embedments, we know what works—both practically and aesthetically.

    We also appreciate all the challenges—and the possibilities—of the embedment process, and are ready to share them with you.

    Get your project started. Reach out to us today.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • Oil and Gas Deal Toys That Will Leave an Impression

    Oil and Gas Deal Toys That Will Leave an Impression

    When ordering oil and gas deal toys, one of your top priorities should be making them memorable. Most deals require a significant amount of time, effort, and expertise, and you want your deal toy to reflect and truly commemorate that achievement.

    But that’s not the only reason your deal toy needs to be memorable.

    Deal toys will carry your bank’s name and logo—in other words, your branding.  You’ll obviously want to ensure that the overall look and effect of the piece is something that actually furthers that branding.

    How can you do that?

    As you’ve probably noticed, deal toys in the oil and gas industry often center on the same design ideas and themes.

    Some have become so commonplace and well-worn that they’ve lost impact among recipients.

    And choosing an easy, default design can also reflect badly on your bank or company.

    But making your deal toy memorable you doesn’t require a breakthrough design or concept. Often it just means revisiting—and bringing a fresh take—to a traditional idea.

    Here are a few ideas you can use to ensure that your next oil and gas industry is one that has, and retains, cachet for recipients—now and in years to come.

    Deal Toy with Embedded Vial of Real Oil

    Use Actual Product—Not Some Phony “Oil”— in Your Deal Toy

    Nothing is more central to the identity of a firm or organization than its product.

    Or more distinctive.

    A recurring oil and gas deal toy or award design involves the embedment in Lucite of a vial of oil.

    Or more accurately, it involves the embedment of “oil”.

    The word oil here is fully deserving of the quotation marks. Most often the piece contains some inky, black liquid but it’s not oil

    And more importantly, it’s not either your or your client’s oil.

    Embedding real oil, for instance, the actual “first” oil taken from a site and not some substitute or generic equivalent, has a huge impact on the perceived value of a deal toy or award.

    Most deal toy and award companies don’t even offer the opportunity to use the real thing. Many seem uncomfortable or even unaware of the option of using something authentic.

    You should, at very least, have the option. It can transform an often tired deal toy design into something truly unique—and timeless.

     

    Play with the Deal’s Code Name

    Code names are often a neglected source of the deal toy design idea.

    The source of code names can vary widely. Some are almost arbitrary; others reflect anything from an important strategic element to an inside joke.

    Whatever their origin, deal code names are distinctive for the very reason that they are so closely identified with the transaction.

    Here’s one example of an award we designed that incorporated its project’s code name. The project was called “Project Mojito” because of the green policies of the acquired firm.

    "Green"-Themed Deal Toy (Back View)

     

    Work with Deal or Project Themes

    You don’t necessarily have to use your project’s code name as your idea springboard. If the code name doesn’t lend itself to creative designs—or if the project didn’t have a code name—you can explore the key themes at play with your project to find inspiration for your design.

    Again, the green bar drink commemorating Project Mojito paid tribute the acquired company’s commitment to “green” policies. Instead of playing off what the company does, the design reflects how it does it.

    Maybe the company focuses prides itself on its sustainability policies, or has made a special commitment to energy conservation.

    There are any number of possible themes like this that might make for a fresh design take.

    Take a Broad View of the Achievement

    If you’re familiar with deal toys, you know that scaled-down models of equipment, tools, and the product itself are popular design choices.

    In other words, the focus of the design is highly specific.

    Those are great choices — for certain projects. 

    Most energy companies tend to be highly diversified, with any number of different lines of business. Another approach is a design that suggests the activities of the entire enterprise rather than just one aspect of it.

    Puzzle piece are a great way of achieving this effect. 

    Puzzle-Themed Lucite Tombstone

    Puzzle-Themed Deal Tombstone

    Or, Take a Narrow View in Your Deal Toy or Award

    On the other hand, you may still want to focus on something very specific—perhaps a specific tanker, drilling site, or technology.

    Even here, a fresh take is possible. Instead of using some generic representation of the whatever it is that’s the centerpiece of the design, you can capture its precise details.

    The design below is a great example.

    Yes, the design could have fallen back on a stock image of a tanker, or some generic pewter piece; but instead, a cut-out has been created that captures the look and lines of the actual tanker involved in the deal.

    Oil Tanker-Themed Crystal Deal Tombstone

    Get a Deal Toy that Leaves a Lasting Impression

    As the global leader in deal toys and custom awards since 1981, The Corporate Presence specializes in crafting unforgettable, personalized awards. Don’t settle for slapping your name on something generic; work with our team to create a deal toy that truly recognizes your client’s achievement—and also furthers your name and brand—for many years to come.

    Ready to get started? Contact us today and tell us all about your deal.

  • 9 Creative Deal Toy Ideas to Celebrate Success

    9 Creative Deal Toy Ideas to Celebrate Success

    Coming up with creative deal toy ideas can be a chore for bankers

    Especially when they’re faced with the same predictable, stock design suggestions. Fortunately, there are a number of imaginative–though commonly overlooked— design alternatives.

    Coming up with memorable deal toy ideas can sometimes be a huge challenge for bankers—and a needlessly time-consuming one.

    It becomes even more challenging when, as is often the case, your client’s company or industry doesn’t readily lend itself to design concepts. Or at least, ones that are creative…or original…or practical, or perhaps, above all, affordable.

    Beyond that, your MD may have certain expectations or preferences when it comes to deal toys—which may already have been made pretty clear to you.

    What’s Your Role in the Design Process?

    Of course, most deal toy companies are not going to expect you to come up with design ideas for your tombstone.

    Still, many bankers—even senior bankers—like to take an active role in the design process. Some even consider making a contribution to the final result a point of pride.

    And, anyway, handling deal toys should be one of the fun parts of your job, right?

    What Exactly Are M&A Tombstones and Deal Toys?

    But before we dive into the fun stuff, let’s clear up exactly what we mean by M&A tombstones and deal toys.

    M&A tombstones, often called deal toys, are custom commemorative objects created to celebrate significant financial transactions—think mergers, acquisitions, IPOs, or major financings. At first glance, you might spot them decorating a banker’s credenza or gathering dust on a law firm’s bookshelf. But these are much more than corporate knick-knacks. They serve as tangible reminders of the teamwork, late nights, negotiation marathons, and “just one more revision” spreadsheet battles that brought a major deal across the finish line.

    Deal toys come in all shapes and sizes, limited only by imagination and a slight nod to corporate taste. Lucite blocks with embedded pitch books, 3D-printed models of client headquarters, or crystal skyscrapers topped with company logos—the possibilities are vast. Think of them as Wall Street’s answer to a championship trophy, except instead of hoisting them in a parade, you’re showing them off at your next meeting with a prospective client (or hire), or maybe on a Zoom call.

    More than just a trophy, these mementos are a pat on the back for everyone involved: bankers, lawyers, clients. Custom deal toys are a way of saying, “We did this together—and it mattered.”

    Now that we’ve got our terminology straight…

    Going Beyond Standard Deal Toy Ideas

    Some companies, and even whole sectors, almost immediately conjure up creative, custom deal toy ideas.

    Other deals can pose problems—even if it’s only that most of the relevant design ideas have already been overused.

    In those instances, the default suggestion—often the only suggestion—is to base the design on your client’s company logo.

    Basing a design on a client’s logo can work extremely well, and again, we do this all the time. But what if your client’s logo doesn’t really offer up many design possibilities? Or if it does, logo-themed deal toys may well have been done for them before—maybe to death.

    Other Design Ideas You’re Likely To Hear

    So what should you do?

    You could, of course, accept the suggestion of simply opting for a conventional design.

    Make no mistake: we suggest classic deal toy designs like this to clients all the time, and they can be highly effective.

    But what if you want to see something slightly more imaginative, even if it’s just an alternative design that you might only consider?

    Deal teams often begin the ordering process with at least a rough idea of what they want (or don’t want) for their deal gifts. You may just want to kickstart your creative thinking.

    So where does that leave you?

    Martini-Themed Fintech Deal Toy

    Some Alternative Deal Toy Ideas You Should Consider

    So either of these default suggestions could ultimately work for you. But if you’re initially looking for examples of additional options or other possible creative alternatives, we’ve provided some suggestions below.

    1. Play Off the Deal’s Project/Code Name

    This is one of the most neglected sources for meaningfully customized deal toys.

    Project names can really enliven design possibilities (see, for instance, the tombstone for Project “Martini” above). If you’re looking for a design element that will make for a  truly customized, unique commemorative—one that will resonate with recipients for years to come—the intimate and closely guarded nature of a code name gives it considerable cachet.

    We’ve written before about code-name-based deal toy ideas .

    Code names can provide the basis for designs in a number of ways. In some cases, such as the piece commemorating the project “Big Bang” below, the code name can be the centerpiece of the design.

    In the case of the project “River” design also shown here, the code name appears far more subtly.

    Code names can also give coherence where the deal (or its subject matter) is complex. The deal commemorated below, for instance, involved Blackstone’s acquisition of a far-flung European warehouse portfolio encompassing five countries. Basing the design on the deal’s code name, Project Emerald, made considerable sense and resulted in a compelling crystal piece.

    Deal tombstone with large green crystal emerald commemorating Blackstone's purchase of a European warehouse portfolio.
    The tombstone above marks Blackstone’s acquisition of a farflung warehouse portfolio spanning five European countries. Basing the design on the deal’s code name, Project Emerald, provided a simpler (yet still visually striking) alternative.

    2. Look for Deal Toy Ideas in The Relevant Locations (especially with cross-border transactions)

    Your Texas-based client has no doubt already at least seen, if not actually received, deal toys in the shape of the state or country.

    Many geographic themes make use of some obvious touchpoints, such as maps and flags.

    But location-based designs don’t have to be that literal. The design of the deal toy below, for instance, plays off the Dutch fondness for bicycles. It commemorates a transaction involving hotel properties in The Netherlands. Additionally, the South Carolina design commemorates notes issued by an auto receivables trust. The license plate design is a nod to that, and also to the issuer’s headquarters: Greenville, South Carolina.

    Other location-based design ideas can be more straightforward.

    Again, maps are an obvious location-based design feature.

    Similarly, the design below creatively works in the California theme while providing a necessary recess to anchor the drop shape.

    Flags, currencies, and other national symbols can provide a number of creative possibilities. The design in the two pieces below makes creative use of two national flags.

    Location-based themes also play to the increasing trend toward multinational transactions. Two deal toys for cross-border transactions appear below, one with a flag motif, the other using currency symbols.

    The deal toy components can be seen more clearly below:

    3. Base Your Deal Toy Idea on the Transaction Type

    Over the years, we’ve often taken inspiration from the very nature of the deal itself, whether it involved Cinderella bonds, accordion tranches, a bolt-on acquisition, Dutch auction, swap, spin-off, PIPE transaction, etc.

    The two spin-off-inspired deal toys below, for instance, reflect a current trend. The fourth design is a more literal rendering of a “block” trade.

    4. Make Use of an Inside Joke or Bond

    Running jokes are usually fodder for gag gifts, but sometimes they’re so central to the transaction that they become a focal point of the deal.

    One highly successful design we manufactured featured a Pepperidge Farm cookie inside Lucite—the snack of choice for meetings between the parties during negotiations.

    Another design playing off a more subtle bond of this sort is the tombstone commemorating Google’s initial public offering. The IPO deal toy was styled after a decorative staple of Google’s Mountain View headquarters: the lava lamp.

    Again, this is the type of customization that makes for meaningful, enduring, and above all, valued deal toys.

    5. Highlight the Significance of the Deal

    Deals can often be ground, barrier, or record-breaking, and all of these suggest possible design options—nicely represented by the IBM piece in the following gallery.

    6. Find Ideas by Combining Elements of the Deal

    Combining aspects of the deal can transform well-worn concepts into something unique.

    Two designs in the gallery below combine elements of the transactions both seamlessly, and creatively.

    One crystal tombstone below combines design elements—a horseshoe, a carrot, and the state of Washington—to convey very precisely the specifics of the asset involved: a Washington-based company specializing in apparel for the equestrian sports sector.

    The clever design for Kellogg’s Euro issue has artwork of the Keebler Elf—a quintessentially American brand mascot—fanning a wad of Euro notes.

    7. Play Off a Distinguishing Feature of the Deal

    Deals can be remarkable for any number of reasons: their contentiousness, for instance, or the swiftness with which the parties came to terms.

    For one deal characterized by particularly arduous, grueling negotiations, we designed a 3-D piece showing Sisyphus pushing uphill a giant rock—bearing the opposing party’s logo.

    The deal toy for The Blackstone Group in the gallery below is a great example. The turtle refers to both the pace and duration of the transaction (the cane and spectacles, on the other hand, relate to the nature of the business: assisted-living facilities).

    8. Focus on the End Result

    Deal toys involving process or service-oriented firms can often pose challenges. How, exactly, can you represent or depict that process visually?

    In the case of a transaction involving a German manufacturer of turning and milling machines, there was always the option of centering the design on a photo or photos of the company’s equipment.

    Instead, the chosen design ultimately drew on the verticals in which the company’s equipment was used. Those included watchmaking, optics, and the dental and medical fields.

    The ring design, shown in the gallery below, reflected yet another space in which the company’s equipment found an application: the jewelry industry.

    9. Work in the Real Thing

    It’s hard to equal the allure and resonance of designs incorporating the actual subject matter of the transaction. Tombstones featuring Lucite embedments of this sort have ranged from drug vials to surgical implants to manufacturing components. Depending on your product—and your timeline—embedments could offer a unique design option.

    The gallery below, for instance, shows a Lucite design showcasing another company’s flagship product: limestone.

    You might also find inspiration in a client’s product. Also shown here are three designs that replicate either a product, or its packaging.

    Deal Toy Ideas at The Corporate Presence

    At The Corporate Presence, we’ve been designing and producing creative deal toys for over 40 years. Whether you already have preliminary ideas in mind or are looking for design guidance from the outset, our team is ready to help get the creative process started. Reach out to us today.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom awards, ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • Who Gets Custom Deal Toys (and What Exactly are They For?)

    Who Gets Custom Deal Toys (and What Exactly are They For?)

    If you’re not in the financial industry, there’s a good chance you’ve never even heard of custom deal toys. And you’re even less likely to have heard of the other, less captivating term they commonly go by: “financial tombstones“.

    But even if you are in finance, perhaps even a new investment banker charged with ordering them for the first time, you may still be wondering what exactly deal toys are for.

    After all, they don’t seem to “do” much. (Very few deal toys are functional. You might occasionally see one that doubles as a pen stand or desk caddy, but those are increasingly rare.)

    So it might be hard to see custom deal toys as anything other than some insignificant financial industry quirk: weird, self-indulgent, and maybe just plain silly.

    If they don’t do anything, what—and who— exactly are they for?

    And if they do serve a purpose, is it just for investment bankers? And even if you are an investment banker, and are already familiar with them, you may still be baffled. Why would anyone possibly ask you to disrupt your already hectic work schedule, just to devote time and energy to something that seems so…frivolous?

    Starbucks Custom Deal Toy

    Deal Toys Do Have a Purpose (and More Than One)

    Deal toys, those commemoratives usually made of crystal or Lucite that celebrate successfully completed financial transactions, actually have several recipients and serve several purposes.

    Internal Recognition

    One rationale for deal toys is purely internal: they serve as employee recognition awards for those involved in a completed deal.

    But unlike the kind of traditional, off-the-shelf employee recognition awards you might be familiar with, deal toys tend to have additional meaning for bankers (and other recipients). This added cachet is due to the fact that deal toys usually have custom designs, which in some way play off or evoke something specific to the deal itself, such as the company logo, the industry involved, or the type of deal. (These highly customized, creative touches also tend to make deal toys such effective conversation pieces when put on display).

    In his book chronicling the experiences of several first-year investment bankers, Young Money, Kevin Roose gives some sense of the impact of what some disparage as “deal trinkets”. He describes the nightly routine of one of the young bankers, chronically sleep-deprived and bleary-eyed with pitch books and other “deliverables”. “He kept his deal toys lined up on the desk in his bedroom”, Roose writes, “and he liked looking at them before bed”.

    Even many senior bankers still find that same sort of satisfaction in deal toys. They represent—and recognize—the considerable amount of time, effort, and expertise that typically go into a completed deal.

    Personal and Group Branding

    A second rationale for deal toys involves promotion and branding. They showcase experience, expertise,  and ultimately, success. The particular brand being promoted can be that of an entire firm or group (through, for instance, a display of deal toys in a conference or reception area).

    But when displayed in an individual’s office or workspace, they speak more to a personal brand and provide what amounts to a visual resume of transactions and achievements.

    Importantly, that visual resume tends to travel with bankers as they move from firm to firm; and just as significant, these custom deal toys are on display for a number of distinct and influential groups: colleagues, clients, and potential clients.

    Pickleball-Themed Crystal Deal Toy
    Deal toys are a uniquely powerful branding tool. An effectively-designed deal toy can ensure that a firm’s name is prominently displayed to a client long after the transaction.

    Client Retention and Marketing

    This is by far the most important reason for deal toys, and explains how, and why, they’ve managed to survive over the course of 50+ years—despite a litany of financial disruptions, downturns, and even crises.

    The most important recipient of deal toys is external; it’s the client of the bank or financial institution.

    Whether they successfully guided a company through an IPO, raised needed capital through a debt issue, or facilitated a strategic acquisition, banks (like many other businesses) have sought ways not only to celebrate the occasion but also solidify their relationship with their client.

    Decades ago, banks started to recognize that traditional, high-end “client appreciation gifts” had their limitations. Expensive pens, for instance, undoubtedly have both function and cachet, but they also have an uncanny knack for getting lost or disappearing.

    High-end clocks, another obvious gift with high perceived value, posed different problems. Not all cultures prized clocks as gifts, and beyond that, just how many ornate desk clocks does an individual need, or for that matter, have the space for?

    The Most Crucial Deal Toy Recipients: Clients

    By contrast, investment banks found that deal toys were something that clients tended to hold on to.

    Why?

    One reason was their distinctive designs, which, again, had special meaning and resonance for those involved in the transaction. Having a design specific to a deal, and all the many challenges and shared experiences that went into bringing that deal to fruition is what gives custom deal toys so much perceived value and cachet for participants.

    (At The Corporate Presence, we’re regularly provided evidence of that perceived value. We routinely receive requests, from both bankers and their clients, to replace lost or broken deal toys that were originally given years and sometimes even decades ago).

    And because deal toys are valued in this way, they also tend to be displayed prominently. As banks soon appreciated—and long before the term “top-of-mind marketing” became so well-worn—that this also meant that their names and logos remained prominently displayed to their clients. That kind of silent advertising and promotion can be invaluable, especially if you’re trying to lay for the groundwork for future business with that client.

    The gallery above demonstrates the visual appeal—translating into enduring marketing value—of an array of custom deal toy designs.

    Deal Toy with Embedded Drug Vial

    But are Custom Deal Toys Still Relevant—and Worth it?

    But all this really speaks to the traditional rationale for deal toys, and there would seem to be a number of recent trends actively working against that rationale. Remote and hybrid work arrangements and cost-cutting, for instance, come immediately to mind.

    Why would deal toys survive these realities?

    The fact is that many recent trends have only underscored the value of deal toys. Yes, investment banks and financial institutions, like most organizations, have become increasingly cost-conscious. Deal toys have shed many of the flamboyant and extravagant flourishes they had in the 80’s and 90’s.

    On the other hand, the impact of new workplace arrangements, especially in the form of fewer in-person interactions with colleagues and clients, has been profound. If anything, it has also tended to heighten the need to recognize employee contributions and forge deeper bonds with clients.

    LIV Golf-PGA Legal Settlement Tombstone
    Due to their effectiveness, deal toys celebrate much more than transactions. This piece, for example, recognizes a law firm’s advisory work in a legal settlement.

    Again, if anything, deal toys have proliferated. Though they may not be ordering “deal toys” by name, a growing number of clients outside the financial sector are ordering similarly customized commemoratives to celebrate not only transactions but other organizational achievements and milestones.

    What to Know Before Requesting a Custom Deal Toy Design

    Before diving into the world of custom deal toys, there are a few key things you’ll want to keep in mind to ensure a smooth—and genuinely creative—process.

    Be Clear About Your Objectives
    Start by defining exactly what you’re commemorating. Are you marking the close of a complex transaction, celebrating a key partnership, or spotlighting an internal achievement? Clarifying the “why” will help your design team create something with personal significance—not just another desk ornament.

    Expect a Collaborative Process
    Unlike the assembly-line Lucite of yesteryear, today’s deal toys are highly tailored. Reputable designers thrive on bringing your specific story—and brand—to life. Be prepared to share details about your deal, company personality, and any design elements you want incorporated. The more context you provide, the more meaningful your end result.

    Know the Timeline
    Custom work takes time. From initial concept to final delivery, you’ll want to plan ahead—usually four to eight weeks is standard, but rush arrangements can sometimes be made.

    Budget Appropriately
    Costs can vary widely depending on materials, complexity, and quantity. Be up front about your budget at the outset so your design team can suggest options that maximize impact without sticker shock.

    With these points in mind, you’re far more likely to end up with a memorable piece that’s worthy of both your achievement—and that coveted spot on a client’s desk.

    Do You Need a Custom Deal Toy?

    You may be considering a deal toy for an actual transaction.

    But you might also want a “deal toy” to  recognize a strategic partnership or joint venture, legal advisory work in a favorable judicial decision, or regulatory approval of a new drug.

    Despite their often playful design and character, and the seemingly dismissive “toy” tag, they do serve an important purpose—and not just for bankers. Get the creative process started. Reach out today.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • Do Lawyers Get Deal Toys?

    Do Lawyers Get Deal Toys?

    Yes, lawyers do, in fact, get deal toys. That’s been the case since the practice of giving out deal toys first took root among investment bankers and dealmakers back in the 1970’s.

    But that’s probably not the most relevant or illuminating question here.

    The far more interesting questions might be how, and more importantly, why attorneys and law firms end up with those deal toys.

    Lawyers do receive deal toys, but increasingly they’re also ordering those deal toys directly themselves—for both clients and internal recipients. Why? For the same reasons investment bankers traditionally have. To commemorate successes and solidify client relationships, whether those successes take the form of legal advisory work in a transaction, or a favorable judgment or verdict.

    Chart depicting reasons for lawyers to order deal toys

    This change gets to the very heart of why a custom like giving deal tombstones–one that might at first seem so frivolous and self-indulgent–actually has a sound business rationale.

    And why it has endured for so long.

    Attorneys and Deal Toys

    Lawyers and deal toys go back many years. But for the most part, law firms historically weren’t the ones ordering them (and at The Corporate Presence, we have a 40-year history in the deal toy industry to draw on here).

    Most often, lawyers on a transaction found themselves on the distribution list when an investment bank placed a deal toy order for that transaction. In some instances, the investment bank paid for the pieces and eventually sent them to attorneys (and sometimes accountants as well).

    But more often, attorneys weren’t even on the initial distribution round. They had to contact the deal toy company themselves and make a separate, add-on order for the same deal toy.

    Whatever the billing arrangement was with the investment bank, the point is that, for the most part, attorneys were rarely in on the deal toy ordering process at the outset.

    That’s increasingly changed in recent years.

    More law firms are now ordering deal toys to commemorate their own advisory role in a deal.

    Lightning-Themed Financial Tombstone
    Custom Lucite commmeorating the legal advisory work performed by Wachtell, Lipton in a $4.8 billion media merger.

    But Why Would Lawyers Order Their Own Deal Toys?

    If an attorney could simply piggyback off the deal toy orders of investment banks, and buy their own deal toys, why would they bother to place separate orders for their own?

    The answer’s simple: deal toys serve a couple of functions.

    Among law firms, deal toys had traditionally served just one of those functions. Whether they appear together in a reception area, conference room, or an individual attorney’s office, they provided a visual resume of the deals in which the firm or attorney had participated.

    The impact of this kind of display on a prospective client (or hire) can be powerful, something that investment banks have known for many years.

    But that’s still only one of the crucial benefits of deal toys, something that, again, investment banks have appreciated for decades.

    The other purpose of deal toys, and arguably the more important one, involves marketing. That’s discussed below.

    LIV Golf-PGA Legal Settlement Tombstone
    Crystal design recognizing an agreement ending litigation between rival golf leagues LIV Golf and the PGA Tour.

    The Lesson Law Firms Learned from Investment Bankers

    For many years, as mentioned above, it was unusual for lawyers and law firms to order deal toys directly. They tended instead to request additional pieces from an order already handled and placed by an investment bank.

    But attorneys have also increasingly come to appreciate the other, more subtle role of deal toys—namely providing desktop advertising for their advisory services.

    Investment banks have long recognized that, because of their customization and cachet, deal toys tend not only to be kept by clients but also kept in a highly visible and prominent place.

    That means that a deal toy can serve as a constant visual reminder to clients of the expert work done on their behalf by your bank, law firm, accounting firm, etc. That constant reminder, in turn, increases the likelihood that when that client again needs the services of an investment bank, law firm, accounting firm, that they reach out again to your firm.

    Their effectiveness as a marketing technique has been the very reason deal toys have survived so long. (And this was the case despite endless predictions and pronouncements that they were “dead”.)

    Lawyers have increasingly recognized the value of deal toys in fulfilling this same marketing function.

    Lawyers Discover Non-Deal Uses for “Deal Toys”

    Though we continue to receive a steadily growing number of inquiries from law firms, most of these “deal toy” requests have nothing to do with deals.

    We regularly hear the word “deal toys” in inquiries from law firms, but many times the event being commemorated is not a successful transaction but a successful judgment or verdict.  These pieces, again, are for internal distribution at the law firm, but primarily they’re intended as commemoratives for their clients.

    A great example is the design below.

    Successful Verdict Commemorative Honeywell
    Custom crystal piece commemorating a decision in favor of client Honeywell.

     

    But there are any number of reasons law firms can (and regularly do) contact us for these kinds of non-deal “deal toys”. They include:

    • Successful Judgment/Verdict Commemoratives:  (As noted above)
    • Litigation Team Recognition Pieces: (Often including photos of team members)
    • Third-Party Recognition: (Such as pieces commemorating the firm’s selection in a National Law Journal “Hot” list)
    • Press Coverage: (Usually in the form of a commemorative incorporating articles on a high-profile judgment or verdict).
    • Bankruptcy Reorganizations
    • Successful Patent or Trademark Filings

    Providing Firms with “Deal Toys” and Non-“Deal Toys”

    If you’re looking to commemorate any significant event or achievement on behalf of your firm, The Corporate Presence provides you with a wealth of design and production expertise and experience. Reach out to us and get the creative process started.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.

  • The Right Approach to Lucite Embedded Awards

    The Right Approach to Lucite Embedded Awards

    Lucite embedded awards can provide recipients with something that is truly deserving of that overused description “unique”.

    Most award and commemorative options are simply taken off some factory shelf.  Your “unique” award might, ten minutes later, be yanked off the same shelf. But by then, it will serve to commemorate some entirely different occasion for an entirely different company or organization.

    Embedding items in Lucite (a kind of clear acrylic), on the other hand, can provide an array of options completely customized for the specific event, occasion, or achievement that you are looking to commemorate.

    This level of customization can greatly enhance the perceived value of the award or commemorative for recipients. 

    But what exactly are Lucite embedded awards? Can anything be placed in Lucite, or do some materials work better than others?

    This post covers some of the practical and aesthetic considerations involved in Lucite embedments. It will help guide you to awards and commemoratives that are actually deserving of the word “unique”.

    LSU Women's Basketball Championship Commemorative
    A truly unique commemorative—incorporating a special-edition Coca Cola bottle celebrating LSU’s 2023 NCAA women’s basketball nationally championship.

    Why Would I Want to Embed Something in Lucite?

    Asking what can be embedded inside Lucite anticipates another logical question:

    Why would I want to embed something in Lucite?”.

    There are an infinite number of occasions for embedding something in Lucite. But the underlying reason is generally the same. That core reason is to preserve and showcase something that will have unique resonance and meaning to recipients.

    Some Examples of Successful Embedment Awards

    Lucite award, with embedded drug vial, celebrating FDA approval of an ovarian cancer treatment.

    For instance, here are some examples of Lucite embedded awards and commemoratives we’ve provided recently:

    • A custom Lucite, with an embedded vial of the actual drug, is used to honor researchers following FDA approval of an ovarian cancer treatment (see above).
    • A team award, ordered by a construction company for its own employees as well as its client, celebrating the completion of a large municipal tunnel extension.
    • The Lucite commemorative incorporated actual metal pieces removed during the construction project.
    • A Lucite commemorative, featuring a real, embedded Coca-Cola bottle, celebrating the company’s long-term relationship with a Florida university.
    • A custom award recognizing the first oil loaded onto the first vessel at a newly commissioned Texas dock, and incorporating in a vial some of the actual oil.
    • An oil barrel-shaped Lucite incorporating pieces of low-carbon Green Cement, and celebrating its use in the capping of two Texas wells (see below).
    Oil barrel-shaped custom Lucite incorporating a peice of Green Cement developed to reduce carbon emissions from capped wells.
    An barrel- shaped custom Lucite—in this case incorporating not oil but newly developed Green Cement used to vastly reduce carbon emissions from capped wells.

    What gives all these pieces cachet, and again, contributes to their perceived value? Again, he main reason is that they incorporate something that is so closely and so uniquely connected to the event, occasion, or achievement being honored.

    That “uniqueness” can take many forms. That might mean, as in the design mentioned above, using the actual oil involved (as opposed to some generic, black liquid).

    Custom Utility Team Award for Disaster Recovery
    Another unique award—with an embedment tied to the achievement it honors.

    The piece above, for instance, honors the extraordinary efforts of emergency crew members in the aftermath of Hurricane Michael. Each piece incorporates a segment of conductor strand— the same strand used by these workers to restore power.

    Can Anything be Embedded in Lucite?

    So, if Lucite is so versatile, does that mean anything can be placed inside it?

    Unfortunately, no. Embedding objects inside Lucite involves a baking process using something similar to a kiln.

    Some materials, such as rubber and plastic, simply will not hold up to the high temperatures involved.

    Beyond that, the rules of Lucite embedment can get complicated, even counter-intuitive.

    Just as an example, we’ve discovered over the years that some cookies can survive the heat of the baking process. Rocks, by contrast, can’t. (The physics here are actually fairly straightforward: rocks, like some objects, actually store the heat they’re subjected to, causing the Lucite itself to crack).

    So how can you tell what will work?

    The Right Approach to Lucite Embedded Awards

    Lucite Embedded AwardsAn experienced firm should be able to tell you the likelihood of the object you have in mind surviving the embedment process. Beyond that, a conscientious firm might also insist that a test run be conducted, before any order is placed, to be certain that its best guess is actually accurate.

    An experienced firm will also know that what “works” here also involves an aesthetic judgment. Yes, your object might survive the baking process but it could come out looking slightly singed or discolored. And what’s the point of showcasing something that’s going to look lousy?

    Some Alternatives to Lucite Embedment

    What do you do if the object you have in mind doesn’t successfully embed? There are alternatives.

    Sometimes we can come up with a workaround. In the case of one commemorative, for example, we designed a recess so that the actual sand from a site being preserved was never subjected to the baking process.

    Another alternative involves the use of pewter miniatures as substitutes for the “real thing”. This is fairly common since there are obviously any number of items, such as aircraft engines and auto parts, that would otherwise simply be too large to place inside Lucite.

    In other cases, we may actually advise a client not to use a Lucite embedment, or at the very least, to consider another material that might still deliver the desired effect.

    For example, we might suggest, as an option, that the client consider an effect in crystal that allows objects to rendered three-dimensionally . This can result in a captivating effect showing a surprising degree of detail. Depending on the circumstances, this can prove to be a better practical, and aesthetic, option.

    Beer Bottle Embedded in Lucite

    The Corporate Presence and Lucite Embedments

    At The Corporate Presence, we have over 40 years of experience in helping clients embed items in Lucite. More importantly, we’ve developed the expertise to guide clients if turns out they either can’t, or shouldn’t, embed something.

    We’re experts at the Lucite embedment process. But we know enough not to push any one process or design on our clients. Our goal is always to help you celebrate success and achievement and to provide you with the best possible design options to do precisely that. Contact us today to learn more.

    David Parry is the Director of Digital Strategy for The Corporate Presence, and for Prestige Custom Awards, a designer and provider of custom corporate awards ranging from creative employee and client recognition pieces to the N.F.L. Commissioner’s Awards, and ESPN’s ESPY awards.