Deal Tombstones: 5 Ways to Magnify Their Marketing Impact

March 12, 2025 by David Parry

If may be new to deal tombstones or, as they're also more commonly known, "deal toys". To the extent you do know them, they might seem like a waste of time, money, and effort. The word "toy", after all, usually tends to denote something that,...

Investment Banking Deal Toys for Complex Financial Transactions

March 3, 2025 by David Parry

Investment banking deal toys seldom reflect the complexity of their underlying transactions. Take, for instance, the deal toy commemorating Dell’s landmark acquisition of EMC. The $67 billion transaction, the largest tech deal in history at the...

Employee Awards: How to Maximize Their Impact and Perceived Value

January 28, 2025 by David Parry

  It’s understandable that employee awards and recognition programs might have taken on added significance during the past several years. After all, employee engagement is a very real and immediate workplace challenge. A recent...

Corporate Award Ideas: 5 Unique, Inspired Examples

January 22, 2025 by David Parry

Most corporate award ideas are anything but inspired. Which isn't surprising. A quick online search will show that corporate awards tend to cluster around two very different and distinct categories. On one hand, you're likely to see ready-made,...

3D Crystal Etching: A Complete Guide for Deal Toys & Awards

December 12, 2024 by David Parry

3D crystal etching: it's an effect that you may not be familiar with---at least by name. And to the extent you might already be familiar with the technique, you may not have liked what you've seen. Most people associate this type of internal...

Exploring the Possibilities of Custom Lucite Award Designs

December 9, 2024 by David Parry

"Custom Lucite" is a term that's been subject to a good deal of misuse and confusion. Some vendors offer "custom" Lucites, especially "custom Lucite awards", with promises of off-the-shelf availability and next-day shipment. But if these vendors are...

Innovative Currency-Themed Deal Toys for Corporate Success

November 20, 2024 by David Parry

Currency-themed deal toys can play off a variety of creative options, including national symbols, maps, and flags. Currency nicknames have also been a rich source of ideas for commemorating currency-themed transactions.  Over the years, we've based...

7 Corporate Gifting Opportunities for Pharmaceutical Companies

November 19, 2024 by David Parry

It’s no wonder that there are abundant opportunities for corporate gifting for pharma companies. The very nature of the industry tends to lend itself to seemingly endless milestones and achievements that could potentially be commemorated.  The...

7 Memorable Code Name-Themed Finance Tombstones

November 18, 2024 by David Parry

This year marks the 5th anniversary of the frenzied finale of HBO's "Game of Thrones". But more significantly, this week also marks the 5th anniversary of Project "Iron Fleet", one of seven deal toys profiled below that memorably drew inspiration...